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Basics Fashion Design: Research and Design


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Part No:2940373418
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AVA Publishing

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Basics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images.

* Understand design briefs, target markets, creating collection themes

* No-nonsense text and more than 200 full-color illustrations

* Case studies with contemporary designers





a good beginners book on fashion design2009-08-074 / 5
I'm just starting studying fashion design and looking for some good books about it. fortunately i found one "basic fashion design:research and design". Really a good book specially for beginners. it give insight on how to begin research and to actually begin designing.It feature a lot of case studies and sketches by actual student and some professional designers. Any one studying fashion design will benefit on this book so much, and maybe someday will be famous.
An outstanding book for artists, designers, creators, OR: When you set out on the journey to Ithaca, pray that the road is long2009-04-195 / 5
I have bought six copies of this book -- four for friends, two for myself.

I like the thoughtful care with which this book treats research. I love that it shows so many designer's visual journals. I, personally, learn the most by studying, first-hand, how other designers work, evolve, and show their ideas. Some of the most persistent lessons I got from this book, came from the visual journals.

The tone of this book is quiet competence. Research is treated as an essential phase of creation, with a dignity, depth, and practice all its own.

I recommend this book to designers from any field.
nice book2009-03-214 / 5
Nice and clear book, very easy to read with a lot of images accompanieing the text.
There's a broad scope of subjects covered in the book which makes it especially usable for everyone new in fashion or just starting up. It doesn't provide very much in-depth new information for the experienced fashion designer, so I would especially recommend this book to students, people interested in a career in fashion or people who are just starting to design.

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